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Lobby cards are normally 11" * 14" (but also 8" * 10" before 1930). Lobby cards are collected and their value depends on their age, quality and popularity. They are normally issued in sets of 8, with each containing a different image from the film or movie. In rare circumstances, some films were promoted with higher (12 cards) or lower sets (6 cards). "The Running Man" for example comprised of only 6 cards, whereas the earlier classic "The Italian Job" set spanned 6 Images.
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